Signs for Newark's downtown, corridors, and industrial sites
Downtown storefronts around Courthouse Square are read by people on foot, which favors dimensional letters, blade and projecting signs, window graphics, and gold-leaf or painted lettering scaled to the storefront rather than to the road.
Businesses along the State Route 16 and 79 corridors and near Indian Mound Mall are read from a moving vehicle, so illuminated channel letters, cabinet signs, monuments, and pylon signs do the work. Manufacturing, warehouse, and distribution properties need something different again: building and address identification, dock and door numbering, truck routing and gate signage, and safety and traffic signs that follow how vehicles actually move through the site.
