How Much Does a Monument Sign Cost?
Monument sign cost at Zealot Signs starts around $5,000 for a straightforward non-illuminated cabinet monument on a simple footer, and climbs from there based on four things: whether there is masonry, whether the sign is illuminated, what the foundation has to resist, and how many tenant panels it carries. A large illuminated masonry monument with a multi-tenant directory and landscape lighting is a different order of project than a single-tenant aluminum cabinet.
Nobody can price a monument sign honestly from a phone call, but you can understand the drivers before you ever ask for a quote. Below is how the money actually breaks down on the monuments we build, permit and install across Central Ohio from our shop in Powell.

How Zealot Signs delivers this work
Every step below happens inside Zealot Signs — no brokered design, no subcontracted fabrication, no day-rate install crew.
The six line items in a monument sign quote
- The sign itself — the fabricated aluminum cabinet or the routed panel and dimensional letters, plus finish. Automotive-grade paint, anodized aluminum and stainless faces each price differently.
- Masonry — brick, stacked stone or cast stone base. This is often the single largest line, because it brings a mason, materials and a separate schedule.
- Foundation — a concrete footer sized for the sign's wind load and your soil. Deeper footers, rebar cages and hand digging around utilities all add cost.
- Illumination — internally lit push-through acrylic, halo-lit letters or external ground-mounted flood lights, plus the electrical run, photocell and time clock.
- Engineering — sealed structural drawings where the jurisdiction requires them, which for anything of real height in Ohio is most of the time.
- Permitting — the drawings, application, zoning review and any variance or architectural review process.
Where the price actually swings
Masonry versus an aluminum cabinet is the biggest single decision. A welded aluminum cabinet finished in automotive-grade paint arrives complete, sets in a day and can be re-skinned cheaply when a tenant or brand changes. A masonry monument looks permanent and matches the building envelope, but you are buying a small piece of construction — footer, block core, veneer, cap — and paying a mason's schedule.
Illumination is the second. Adding internal illumination means a cabinet built for service access, LED modules spaced for the face depth so the sign lights evenly instead of showing hot spots, power supplies, a conduit run from the building, and an electrical permit. External lighting is cheaper up front but needs a power source at the sign and looks noticeably different at night.
Site conditions are the wild card. A monument that has to be set behind a sight triangle, around existing utilities, on a slope, or in a spot the landscape plan already occupied costs more to install than the same sign on open flat ground.
What you can do to bring the cost down
- Size the sign to the code allowance, not past it. Designing something that needs a variance adds months and often a redesign.
- Choose an aluminum cabinet with a stone-look base band instead of full masonry when the budget is tight — from ten feet away the difference is smaller than the price gap.
- Let one company do the sign, the footer and the electrical. Splitting them across trades is where change orders come from.
- Start the monument during design development, not after buildings top out. Rushed permits and off-schedule crane time cost real money.
- Design tenant panels as a removable system from day one if the property will ever have turnover.
How Zealot Signs quotes monument signs
We quote the sign, the foundation, the electrical and the permitting as separate lines so you can see exactly where the money is and phase the work if you need to. If a masonry monument is over budget we will show you the aluminum version at the same design intent rather than quietly value-engineering the sign without telling you.
Because design, engineering, permitting, fabrication and installation all happen under our roof in Powell, Ohio, there is no broker margin stacked on top and no subcontracted crew whose schedule we cannot control.
Monument sign cost: common questions
How much does a monument sign cost?
At Zealot Signs, monument signs start around $5,000 for a non-illuminated fabricated aluminum cabinet on a standard concrete footer. Masonry construction, internal illumination, sealed structural engineering, multi-tenant directory panels and difficult site conditions each add to that. Because the foundation and electrical work are real construction line items, an accurate number requires the site plan and the sign size — we quote the sign, footer, electrical and permitting separately so you can see each one.
Is a masonry monument sign worth the extra cost over an aluminum cabinet?
It depends on how permanent the branding is. Masonry reads as part of the building and holds up beautifully, but it is the most expensive option and it is expensive to change. A fabricated aluminum cabinet costs less, installs faster, and can be re-skinned inexpensively when a tenant leaves or a community rebrands. For properties with turnover, aluminum is usually the better spend.
Does the price include the foundation and the electrical?
In our quotes, yes — but as separate visible lines rather than buried in one number. The concrete footer is sized for the sign's wind load and your soil conditions, and illuminated signs need a conduit run from the building plus an electrical permit. Some sign companies exclude both and the difference shows up later as a change order.
Do I need engineering and a permit for a monument sign in Ohio?
Almost always. A permanent ground sign needs a sign permit, allowable area and height are set by your zoning district and street frontage, and jurisdictions commonly require sealed structural drawings showing the sign and footer resist Ohio wind loads. Zealot Signs prepares the drawings, files the application and handles zoning review, architectural review or a variance where one is needed.
How long does a monument sign take from approval to install?
Design and engineering typically runs one to two weeks once we have the survey, site plan and brand files. Permit review is the variable — a straightforward permit takes weeks, while an architectural review board moves at its meeting calendar. Fabrication runs roughly three to four weeks after approval, and masonry adds a foundation and mason schedule on top of that.
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